As global digital growth shows no sign of slowing the evidence base for the use of social media in healthcare is rising. Social media brings a new dimension to medicine with applications in medical education, patient education, health services research, clinical trials, and public health campaigns as well as fostering collegiality, professional development, and enhancing institutional branding and promotion.
However, with new opportunities come new challenges and risks, such as the potential for the spread of misinformation and violations of patient privacy, and confidentiality. Therefore, it will be critical to consider how to develop best practices in using social media compliantly.
This course for anyone who would like to explore the opportunities and challenges of using social media in healthcare, including as a mass communication tool during infectious disease epidemics.